Umami - Self-Hosted Analytics

Open-source privacy-friendly website analytics U Applications & Practices

Basic Information

  • Name: Umami Analytics
  • Official Website: https://umami.is/
  • GitHub: https://github.com/umami-software/umami
  • Type: Open-source privacy-friendly website analytics
  • GitHub Stars: 35,800+ (as of March 2026)
  • Forks: 6,700+
  • License: MIT
  • Programming Language: TypeScript/Next.js
  • Current Version: v3

Product Description

Umami is a modern, privacy-friendly open-source analytics platform, serving as an alternative to Google Analytics, Mixpanel, and Amplitude. It offers a clean interface, powerful analytics features, and does not use cookies or track personal information. Umami v3 is a major update, introducing a new UI, link tracking, pixel tracking, and more.

Core Features/Highlights

  • Privacy-First: No cookies, no personal data collection
  • Real-Time Analytics: View website traffic data in real-time
  • Page Views and Event Tracking: Custom event tracking and goal conversions
  • Link Tracking (New in v3): Short URL tracking for click-through rates
  • Pixel Tracking (New in v3): Invisible image tracking for traffic and email open rates
  • Segments Feature (New in v3): Save filter combinations for reuse
  • Dashboard Feature (New in v3): Customizable data display panels
  • Universal Filtering: Filters passed via URL query parameters for easy team sharing
  • Multi-Site Management: Manage multiple websites from a single panel
  • API Interface: Full REST API

Technical Architecture

  • Framework: Next.js (React)
  • Database: PostgreSQL (MySQL support dropped in v3)
  • Deployment: Docker/Node.js
  • Language: TypeScript

Business Model

  • Self-Hosted: Completely free and open-source (MIT License)
  • Umami Cloud: Hosted service, pay-as-you-go pricing
  • MIT License allows for free commercial use

Target Users

  • Web developers and independent website owners
  • Privacy-conscious website owners
  • Small businesses in need of simple analytics tools
  • Users tired of Google Analytics complexity
  • Self-hosting enthusiasts

Competitive Advantages

  • MIT License (more permissive than Plausible's AGPL)
  • Next.js tech stack, easy for front-end developers to extend
  • Link/Pixel tracking in v3 is a differentiating feature
  • Modern interface, excellent user experience
  • 35K+ GitHub Stars demonstrate community recognition

Competitive Landscape

  • Plausible: Most direct competitor, Elixir tech stack
  • Google Analytics: Market leader but with privacy controversies
  • Matomo: Feature-rich but heavier
  • PostHog: Product analytics platform (more focused on product analytics)
  • OpenPanel: Emerging alternative

Umami vs Plausible (2026 Comparison)

  • Umami uses MIT License, Plausible uses AGPL
  • Umami v3 no longer supports MySQL, only PostgreSQL
  • Plausible uses ClickHouse, better performance with large datasets
  • Umami's link/pixel tracking is unique
  • Plausible's bot detection is more robust in the cloud version

Relationship with OpenClaw

Umami can serve as the website analytics tool for the OpenClaw project, providing privacy-friendly traffic statistics. Its MIT License is fully compatible with OpenClaw's open-source philosophy.

Sources

External References

Learn more from these authoritative sources: