Overview
MiniMax is a leading Chinese multimodal AI company, with its product Hailuo AI leading globally in the field of video generation. Hailuo Video has ranked first in global AI video generation products for six consecutive months since its launch. The international version reached 16.35 million visits in January 2026, six times the domestic traffic.
Product Information
| Dimension | Details |
|---|
| Product Name | Hailuo AI |
| Company | MiniMax |
| Core Capabilities | Video Generation, Multimodal AI |
| Latest Model | Hailuo 2.3 |
| Global Ranking | #1 in Video Generation (6 consecutive months) |
| Official Website | hailuoai.com / minimaxi.com |
Core Product Line
Video Generation Models
| Series | Capability | Features |
|---|
| T2V (Text-to-Video) | Text to Video | Director-level Control |
| I2V (Image-to-Video) | Image to Video | Dynamic Static Images |
| S2V (Subject Reference) | Subject Reference Video | Maintain Subject Consistency |
Hailuo 2.3 (Latest Version)
- Sets new global records for video model effectiveness and cost
- Price remains the same as Hailuo 02
- Hailuo 2.3 Fast Version: Faster generation speed, reduces batch creation cost by 50%
Media Agent (Full Modal Creation)
- Upgraded from Hailuo Video Agent
- Automatically matches multimodal models
- "One-click Video Generation" feature
- Supports uploading images, videos, or audio
- Outputs without manual editing
Director-Level Video Models
- T2V-01-Director
- I2V-01-Director
- Hailuo Video App launched globally
Market Data
| Metric | Data |
|---|
| Global Ranking | #1 in Video Generation (6 consecutive months) |
| International Version January Visits | 16.35 million |
| International vs Domestic | International version is 6 times domestic |
| Online Models | 6 (across T2V/I2V/S2V series) |
Technical Features
Multimodal Generation
- Full modal support for text, images, videos, and audio
- Movie-quality video
- Efficient cost control
From a Single Photo to a Blockbuster
- S2V-01 model supports generating a full video from a single photo
- Maintains subject consistency and natural motion
Market Competitiveness
Strengths
- #1 in Video Generation (technologically leading)
- International success (overseas revenue far exceeds domestic)
- Comprehensive multimodal capabilities
- Continuously optimized cost efficiency
- Director-level fine control capabilities
- Media Agent enables fully automated video creation
Weaknesses
- Brand recognition is not high in the general AI assistant field
- Dialogue and text AI capabilities are not core strengths
- Faces competition from Sora, Runway, Kling, etc.
- Commercialization path in the video generation track is still being explored
Sources