Make (Integromat)

Basic Information

Product Description

Make is a visual automation and integration platform that enables users to design, build, and run workflows across 3,000+ cloud applications and APIs without writing code. It features a scenario-based drag-and-drop builder, allowing both business teams and technical users to connect tools, orchestrate AI agents, and automate everything from simple tasks to critical business processes.

Core Features/Characteristics

• Visual Workflow Builder: Drag-and-drop scenario design, intuitive and flexible
• 3,000+ App Integrations: Connect a vast array of cloud applications and APIs
• Advanced Workflow Control: Routers, filters, custom logic
• Data Transformation: Robust data transformation and processing capabilities
• HTTP/Webhooks: Support for custom HTTP requests and Webhooks
• Code Execution: Run JavaScript or Python via Make Code app
• AI Features: AI agents, AI toolkit, connect to 350+ AI applications
• Enterprise Security: Advanced security, governance, on-premise agents
• Credit System: Each trigger, filter, action, or step consumes one credit

Business Model

Credit-based subscription plans:

• Free: 1,000 credits/month
• Core: $9/month, 10,000 credits
• Pro: $16/month, 10,000 credits, additional features
• Teams: $29/month, 10,000 credits, team features
• Enterprise: Custom pricing

Each scenario step consumes 1 credit; a 10-step scenario consumes 10 credits per run.

Target Users

• Business process automation users
• Operations teams
• Marketing teams
• Data teams
• Small and medium-sized businesses (SMBs) and large enterprises

Competitive Advantages

• Visual Flexibility: The most flexible visual automation builder
• 3,000+ Integrations: Connect to a vast number of applications
• Advanced Logic: Advanced workflow control with routers, filters, etc.
• Code Capabilities: Write code when necessary
• AI Integration: Integration with 350+ AI applications
• Cost-Effectiveness: Cheaper and more powerful than Zapier

Market Performance

• One of the leading automation platforms globally
• More resources available after acquisition by Celonis
• Main competitor to Zapier
• Superior to Zapier in terms of "flexibility" and "cost-effectiveness"
• Continuously growing user base

Relationship with OpenClaw Ecosystem

As a powerful automation platform, Make can serve as the execution engine for OpenClaw agents. OpenClaw can trigger complex automation workflows via Make's API or Webhooks, extending the operational capabilities of agents. Make's integration with 350+ AI applications also provides OpenClaw with access to AI services. The combination of the two can achieve a powerful synergy of "AI agent decision-making + automation platform execution."